Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
Author: Pamela Danziger
The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the “classes,” and retailers serving the mass market offering up new, more affordable versions of luxury for the “masses.” We are now into the second half of that decade and the logical question is “What’s next?”
Shopping will answer this question using the three tools that give marketers and retailers “future vision” – as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing.
Interesting textbook: Perspectives on Public Relations Research or Modern Real Estate
Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom
Author: Phillip C McGraw
You have made the decision to take control of your weight. Dr. Phil McGraw's powerful bestseller gives you the tools for life-changing weight loss. If you're ready to get real about your weight, if you want to end the frustration of the diet cycle, you have found the ultimate solution -- The Ultimate Weight Solution.
This groundbreaking, scientifically sound plan is a step-by-step, personalized approach that transforms you from the inside out, as you gain control over your:
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It's your health, it's your life, it's your decision.
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